Explore the programs and courses offered by marketing
Browse Programs Admission InformationThe goal of Abdelhamid Mehri University-Constantine 2 is to give its students the information and abilities needed in the marketing industry. The program offers foundational, methodological, and practical courses to improve students' comprehension of contemporary marketing concepts. It is based on the L.M.D. system. Along with chances for internships and applications within organizations, the curriculum has a strong emphasis on both theoretical and practical components, including marketing research, consumer behavior, and digital marketing.
The core courses in the Marketing major provide essential knowledge and skills for students specialising in this field. The core courses in the programme include: Consumer Behaviour, Marketing Research, Marketing Communications, Services Marketing, Digital Marketing, and Strategic Marketing.
The subjects covered in the marketing specialisation include: international marketing, commercial negotiation, marketing data analysis, operational marketing, as well as end-of-course projects dealing with various themes relating to this specialisation (Marketing).