Human Sciences: bachelor in information & communication sciences

A Bachelor'sdegree in Media and Communication Sciences, specializing in Communication, is an academic and practicalfieldaimed at equippingstudentswith the necessaryknowledge and skills to manage communication processes and build effective relationshipsbetween institutions, communication practitioners, and audiences. By training them in developing communication strategies and managingcampaigns and crises, the program enhancesstudents' ability to use multiple communication channels and understand communication behavior, therebycontributing to the development of organizational performance and building a positive institutional image.

Objectives of thisProgram:

• To providestudentswithgeneralknowledge in the field of communication sciences and enable them to understandvarious communication approaches and methodologies and their applications in institutional and organizational communication.
• To equipstudentswithknowledgerelated to theirspecialization and intersecting fieldssuch as public relations, crisis management, and digital communication.
• To encourage students to conductfieldresearch and develop communication plans and strategies, allowingthem to contribute to the development of communication processes in institutions.
• To enable students to workwith modern communication technology and the latest digital platforms and contemporary communication tools.

To prepare and equipstudents to continue scientificresearch at higheracademiclevels.

A Bachelor's degree in information and Communication Sciences, specializing in information, is an academic and practical field aimed at equipping students with the necessary knowledge and skills to practice journalism, manage and produce media content across various platforms. By training them in crafting media messages and analyzing media content, the program enhances students' ability to understand the role of media in society and its impact on public opinion, and to work in various media institutions. It also provides specialized methodological and theoretical knowledge in this field. The first stage is considered a fundamental building block and the initial degree that qualifies students to pursue further studies at higher levels.

Objectives of this Program:

• To provide students with general and specialized knowledge in the field of media and communication sciences, enabling them to understand various communication approaches, methodologies, and diverse media theories and their applications in traditional and digital media.
• To equip students with knowledge related to their specialization and intersecting fields such as media production, journalism, editing, presentation, advertising, and media studies.
• To encourage students to conduct field research and write research papers related to the specialization, particularly from the perspective of methodological construction and comprehensive understanding of various theories.
• To enable students to work with media and communication technology and the latest software and digital tools in media production.
• To prepare and equip students to continue scientific research at higher academic levels.