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Browse Programs Admission InformationThe business administration specialization is an academic and practical field that focuses on studying how to organize and manage companies and various institutions, aiming to improve performance and make strategic decisions that achieve commercial and economic goals. This specialization develops leadership, planning, organization, analysis, and effective communication skills in diverse work environments. It achieves efficiency in management, develops good management skills, and understands the mechanisms of organization, planning, and control through in-depth study of areas such as marketing management, financial management, human resources management, operations management, strategic management, entrepreneurship, and international business management.
Business administration offers significant career opportunities,
as all companies and institutions require business managers capable of making
strategic decisions and achieving optimal performance. The increasing
globalization and economic transformations have created a high demand for
business administration specialists both locally and internationally.
· First Year (Common Core):
· Financial Accounting 1 & 2
· Microeconomics 1 & 2
· Introduction to Economics
· Economics of the company
· History of economic thought.
· Second Year (Management Sciences):
· Management Accounting
· Macroeconomics 1 & 2
· Introduction to Business Administration
· Public Finance
· Management Information Systems
· Management of the company.
· Marketing.
· Third Year (Business Administration):
· Structures and Organization of the Institution
· Information Technology Management
· Project Management
· Human Resources Management
· Strategic Management
· Production and Operations Management
· Total Quality Management
· Supply Chain Management.
The bachelor's program in business administration includes advanced topics to develop students' skills in understanding and applying business strategies in complex environments. These topics combine theoretical and applied knowledge to prepare students for the labor market:
· Strategic Management: Internal and external analysis, change and innovation management, competitive analysis.
· Advanced Marketing Management: Digital marketing, consumer behavior analysis, international marketing, brand management.
· Operations Management: Supply chain management, quality management, process and production improvement.
· Advanced Human Resources Management: Recruitment strategies, performance management, diversity and inclusion, labor relations.
· Advanced Financial Management: Financial analysis, financial planning, risk management, international finance.
· Advanced Project Management: Project risk management, scheduling and resources, international projects.
· Entrepreneurship: Business plan development, startup finance, innovation management, growth.
· Technology and Innovation Management: Innovation management, technology management, new product development.
· Quantitative Analysis in Business Administration: Business data analysis, financial feasibility studies.
These topics aim to equip students with critical and analytical thinking skills, informed decision-making abilities, and enhanced leadership and management skills in various fields.
To enroll in the business administration specialization at the bachelor's level (LMD system), students must hold a baccalaureate in one of the following specializations:
· Economics and Management.
· Experimental Sciences.
· Mathematics.
This is through the field of Economic Sciences, Commercial Sciences, and Management Sciences, and then to the Department of Management Sciences.
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