Digital Marketing

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Program Overview

Digital marketing is a constantly evolving field of research, gaining increasing importance for businesses worldwide, particularly in Algeria. This Master's program in Digital Marketing provides an in-depth academic education in this emerging field, with a strong focus on the latest trends and best practices in digital marketing. It emphasizes the development of analytical, creative, and technical skills necessary to succeed in the digital marketing industry.

This program also aims to help students develop communication, problem-solving, and decision-making skills by working in teams and utilizing modern technological tools to meet customer needs.

Ultimately, the objective of this training is to prepare students to become competent digital marketing professionals capable of meeting the marketing needs of local businesses.


Teaching Language : French and english

Curriculum Highlights

Core Courses

  • Fundamentals of Digital Marketing
  • Strategic and Operational Marketing
  • Marketing Communication
  • E-commerce and Online Sales Strategy
  • Online Consumer Behavior
  • Big Data and AI
  • Social Media Marketing
  • Digital Communication and E-Reputation
  • Business Strategy
  • Online Customer Relationship Management (CRM)


Advanced Topics

  • Inbound Marketing
  • Mobile Marketing
  • E-Advertising
  • Online Brand Management and Community Management
  • Digital Marketing Control and Analytics


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Admissions Information

Applications are open to candidates holding a bachelor's degree in Economics, Management, or Business Sciences (SEGC).

Proficiency in French is mandatory.

Proficiency in English is an advantage.

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