Digital Marketing

The service sector is considered one of the most important sources of investment and economic development worldwide, and particularly in Algeria. This is due to its significant contribution to the national income and the provision of job opportunities. Therefore, it was crucial to focus efforts on this sector and its development. To this end, the establishment of an academic Master's program in Digital Marketing was proposed to train students or qualified personnel to meet the demands of the labor market in this sector.

This specialization is in the direction of developing the individual abilities of the student in terms of:

 1. Provide him with basic knowledge in the fields of digital marketing. 

 2. Developing his communication skills and providing him with the rules of communication and the foundations of public relations.

 3. Professionally prepared in the fields of digital marketing.

4. The student acquires modern methods and methods in the field of digital content industry.

5. Providing this strategic economic sector with highly trained personnel.

6.The certificate obtained in this specialization includes many knowledge related to digital marketing for service and industrial institutions, whether governmental or private, and the experiences gained by the student.