Marketing

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Program Overview

The Bachelor’s in Marketing is a comprehensive academic program designed to equip students with the theoretical and practical knowledge needed to work in the field of marketing, which is one of the most crucial commercial fields in the modern era. The program focuses on providing both basic and advanced skills in marketing analysis, marketing strategies, consumer behavior, digital marketing, and brand management. The goal of this program is to prepare students to work in a competitive business environment, enhancing their ability to adapt to the ever-changing challenges in global and local markets.

This study is ideal for students aiming to work in marketing and advertising fields, brand management, digital marketing, or specialized marketing companies. It also provides them with the opportunity to acquire high analytical skills in understanding consumer behavior and engaging with markets through effective marketing strategies. The program is based on close field interaction with real marketing cases and applied research projects, providing an educational environment that keeps up with the latest marketing trends.

Teaching Language : English

Curriculum Highlights

Core Courses

  1. Financial Accounting: Providing students with the basic knowledge of accounting to understand financial processes and apply them in marketing contexts.
  2. Microeconomics: Study the effect of economic variables on consumers and markets, and methods for making effective economic decisions.
  3. Statistics: Learning data analysis techniques and interpreting trends that affect marketing strategies.
  4. Mathematics: Enabling students to use basic mathematical tools to understand and calculate returns on investment and analyze market data.
  5. Marketing Management: Studying the principles and techniques of marketing management and strategic decision-making in competitive business environments.
  6. Brand Management: Study how to build a strong brand and enhance customer loyalty.


Advanced Topics

  1. Digital Marketing
  2. This unit focuses on the digital strategies used in marketing, such as online marketing, social media advertising, and search engine optimization. It helps students acquire the skills needed to handle modern tools that enable reaching a global audience.
  3. Marketing Strategies
  4. Students learn how to develop and implement comprehensive and effective marketing strategies based on in-depth market and behavioral analysis. This includes creating marketing strategies for small and large businesses in diverse economic environments.
  5. Marketing Data Analysis
  6. Students are taught how to use data analysis techniques to identify market trends and produce reports that assist in making marketing decisions. This unit includes using specialized software such as SPSS and Excel to analyze large data sets.
  7. International Marketing
  8. This unit focuses on marketing strategies in global markets. Students learn how to deal with challenges in international markets, such as adapting to different cultures and markets, and understanding international economic and trade laws.


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Admissions Information

Academic Requirements:

  • Students must have a secondary school certificate or its equivalent from any recognized institution by the Algerian Ministry of Education or abroad.
  • Students must have passed the entrance exam (if applicable) or submitted documents that demonstrate an academic level suitable for acceptance into the program.

Admission Procedures:

  1. Online Application: The student must submit an application through the "Study in Algeria" platform or the official website of the university center.
  2. Document Submission: The student must attach the secondary school certificate, academic transcripts from all previous stages, and a copy of the national ID or passport.
  3. Personal Interview: Admission may require a personal interview or oral test with the admission committee to assess the student's readiness for studying this major.
  4. Final Approval: After fulfilling the requirements, the student will be informed of their final acceptance or rejection based on the evaluation of documents and the interview.


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