Marketing Management

Explore the programs and courses offered by Marketing Management

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Program Overview

This program aims to:

  • Provide students with a strong foundation in fundamental marketing principles.
  • Teach them how to design and implement an effective marketing strategy and translate it into a marketing plan.
  • Immerse students in the digital landscape and equip them with technological skills, including Artificial Intelligence, Big Data, and Cloud Computing.
  • Familiarize students with digital marketing tools, particularly digital communication.
  • Develop teamwork skills while fostering autonomy.
  • Equip students with the necessary skills and tools to conduct market research and analysis to support decision-making.
  • Enhance value propositions through persuasive and well-structured arguments.


Teaching Language : French and english

Curriculum Highlights

Core Courses

  • Strategic and Operational Marketing
  • Marketing Communication
  • Sales Management and Techniques
  • Sales and Distribution Management
  • Marketing Audit
  • Business Strategy
  • Brand Management
  • Service Marketing
  • B2B Marketing
  • Merchandising


Advanced Topics

  • Digital Marketing
  • Digital CRM
  • International Marketing
  • Marketing Case Studies
  • Social Media and E-Reputation

 

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Admissions Information

Applications are open to candidates holding a bachelor’s degree in Economics, Management, or Business Sciences (SEGC).

  • Proficiency in French is mandatory.
  • Proficiency in English is an advantage.


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