Explore the programs and courses offered by Marketing
Browse Programs Admission InformationBachelor's Program in Marketing
The Bachelor's program in Marketing aims to provide students with theoretical foundations and practical skills in the field of marketing. The program focuses on building a solid knowledge base in marketing principles, consumer behavior, marketing strategies, and marketing research methods, qualifying graduates to work in various sectors or to continue their higher education.
Performance Indicators for the Bachelor's in Marketing
The Bachelor's program in Marketing is considered a solid foundation for students wishing to enter the business and marketing world, providing them with basic knowledge and initial skills that enable them to understand market dynamics and develop appropriate marketing strategies for different products and services in a changing business environment.
Skills Acquired During the Bachelor's Program in Marketing:
Career Opportunities for Marketing Bachelor's Graduates:
Opportunities for Further Studies
The Bachelor's program in Marketing opens the door for students to continue their studies in:
Marketing Fundamentals
Introduction to Marketing
Introduction to Marketing: Basic concepts, evolution of marketing thought, elements of the marketing mix
Consumer Behavior: Theories and processes of purchasing decision-making, factors influencing behavior
Marketing Research: Research design, data collection methods, results analysis, practical applications
Marketing Strategies: Environmental analysis, market segmentation, positioning, building competitive strategies
Core Marketing Functions
Product Management: Product development, product life cycle, brand strategies
Pricing Policies: Methods of determining prices, pricing strategies, influencing factors
Distribution Channel Management: Selection and design of distribution channels, wholesale and retail management
Integrated Marketing Communications: Advertising, public relations, sales promotion, personal selling
Supporting Courses
Economics Fundamentals: Microeconomics, macroeconomics, business economics
Accounting and Financial Management: General accounting, financial analysis, preparation of marketing budgets
Statistics and Data Analysis: Statistical methods, mathematical modeling, marketing data analysis
Management Principles: Management functions, organizational structures, human resource management
Contemporary Marketing Specializations
Electronic Marketing: Digital marketing strategies, search engine optimization, social media marketing
International Marketing: Global market analysis, international market entry strategies, cultural issues in marketing
Services Marketing: Service characteristics, service marketing strategies, service quality, relationship management
Strategic Marketing: Strategic planning, competition analysis, building competitive advantage, measuring marketing performance
Advanced Applications
Customer Relationship Management (CRM): Relationship-building strategies, loyalty programs, customer profitability analysis
Industrial Marketing (B2B): Characteristics of industrial markets, industrial purchasing processes, business relationships
Brand Management: Building and developing the brand, measuring brand value, brand positioning
Retail Marketing: Store management, retail space planning, service marketing in retail
Modern Trends and Innovative Applications
Content Marketing: Content strategies, marketing storytelling, influencer marketing
Social Responsibility Marketing: Green marketing, sustainability strategies, social marketing
Advanced Marketing Analytics: Data mining, web analytics, artificial intelligence in marketing
Customer Experience: Design and management of customer experience, consumer journey, measuring customer satisfaction
Practical and Applied Skills
Graduation Project: Comprehensive applied research in one of the marketing fields
Field Training: Practical application in an economic institution
Case Studies: Analysis of real marketing cases and providing solutions
Applied Workshops: Developing marketing plans, designing advertising campaigns
Presentation Skills: Effective presentation techniques, persuasion and negotiation skills
Software Applications: Using data analysis programs, advertising design software
Admission to the Bachelor's program specializing in "Marketing" is available to candidates who have obtained a national baccalaureate certificate or any foreign certificate recognized as equivalent by the competent authorities.
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