marketing Bachelor's degree

Explore the programs and courses offered by marketing Bachelor's degree

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Program Overview

 This specialization deals with the most important topics that constitute the content of marketing and its contexts, especially marketing philosophy, marketing skills and arts, qualifications of excellence and the pillars of success to conquer markets.


This training also includes discovering the marketing methodology and its ability to create competitive advantage for modern contemporary business organizations, as well as contemporary approaches to marketing.


  •  Master the basic economic concepts, as well as the theoretical framework of consumer and producer behavior, and the ability to use quantitative tools to measure and scientifically analyze the rational behaviors of consumers and producers.
  •   The ability to understand individual consumption and production behaviors as well as the link between actual and theoretical behaviors.
  •  Managerial leadership in work organizations
  •    Professional identity and work group dynamics
  • Knowledge of the most important areas of application of marketing practices.
  •  Knowledge of the basic concepts of marketing and the stages of its development
  •  Knowing the elements of the marketing mix and its importance in the success of the organization.
  •  Knowing the role of marketing in the organization's competitive environment.
  • Knowledge of pricing and distribution decisions and the value supply chain.
  •   Knowledge of the elements of the promotional mix and the technological trend in marketing practice.



The Bachelor's degree takes 3 years (Baccalaureate + 3) divided into 6 semesters, where the student achieves 180 credits (30 credits per semester). This stage includes the study of basic and introductory subjects for the specialization.


The student must also complete a scientific research that includes theoretical and analytical studies on the topic of the graduation project (internship report) to culminate his/her academic career with a bachelor's degree



Teaching Language : Arabic - French

Curriculum Highlights

Core Courses

Article : Financial Accounting


Objectives of education:


Enable the student to have a basic initial knowledge of financial accounting that allows for deeper learning at subsequent levels of education.


- The ability to understand the budget and the results table in an elementary, general and not in-depth way.


- Acquire knowledge of the methodology of accounting work in its simplest form.


- Distinguish between an organization's assets (assets) and liabilities (liabilities).


Assessment method: Continuous evaluation + final exam, and the course average is measured by the weighting of lessons (60%) and directed work (40%).



Article : Introduction to Economics


Learning objectives


Enable the student to understand an introduction to economics and to practice the basic topics and terminology of important economic issues.


- Recognize the science of economics, its topics and terminology of economic issues, and its relationship with political economy and various other sciences.


- Define the concept of economic issues and ways to address them.


- Recognize the elements of production and the most important economic activities.


- Recognize economic agents and economic institutions.


Assessment method: Continuous assessment + final exam, and the course average is measured by the weighting of lessons (60%) and directed work (40%).



Subject : Microeconomics



Learning objectives


- Master the basic economic concepts, as well as the theoretical framework of product behavior in various markets, and the ability to use quantitative tools to measure and scientifically analyze rational product behaviors.


- The ability to make correct decisions, through the economic logic of each economic issue within the framework of the producer's behavior.


- The ability to understand individual productive behaviors as well as the link between actual and theoretical behaviors.


Learning a scientific economic culture and developing the rationality of economic behavior



Advanced Topics

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Admissions Information

 The Bachelor's degree program in International Finance and Commerce is open to candidates who hold a national baccalaureate degree (Management and Economics/Science) or any foreign degree recognized as equivalent by the competent authorities.

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