Phd in Digital Marketing:

Core Courses

●                In-Depth Electronic Consumer Behavior

●                Digital Marketing Management

●                Electronic Customer Relationship Management

●                Digital Campaign Management

●                Electronic Payment Systems

●                Social Media Marketing

●                Electronic Brand Management

Automation and Personalization Tools

Advanced Topics

Optimizing ad targeting and content personalization in e-stores through machine learning algorithms

-The role of chatbot in enhancing customer experience in online retail

-the impact of social media influencer marketing on consumer perception of local brand ‘s trustworthiness

-the effect of gamification features in mobile apps on consumer engagement and loyality