PhD in Financial Management

Field: Economic Sciences

Departement:Department: Management Sciences                                                                                                                             

Specialization: Finance                                                                                                      

Investment decisions in financial markets are among the most complex decisions, as they are influenced by economic, psychological, and behavioral factors. Behavioral finance research has shown that investors do not always act rationally; rather, they are affected by cognitive biases, emotional states, and social influences. In this context, the concept of behavioral nudging has emerged as an indirect mechanism to guide individuals toward more beneficial decisions without coercion or restrictions.

proposed subject :The role of using Artificial Intelligence Tools in guiding individual investment behavior: an Experimental Approach in Behavioral Finance