Digital Marketing

Program Overview

Institution: University of Blida 2 – Faculty of Economic, Commercial and Management Sciences

Academic Year: 2026–2027

Field: Economic, Commercial and Management Sciences

Stream: Commercial Sciences

Specialization: Digital Marketing

Level: Bachelor (Licence)

Accreditation Reference: Decision No. 986 dated September 11, 2025

The Bachelor’s program in Digital Marketing aims to train students with academic knowledge and practical skills that are aligned with the digital transformations occurring in the business world. The program focuses on equipping students with a solid understanding of digital marketing fundamentals, tools, and techniques, with particular emphasis on consumer data analysis, digital platform management, and effective communication in the digital environment, as well as the ethical and legal framework governing electronic marketing activities.

This degree enables graduates to:

Pursue further studies at the Master’s level;
Integrate into the labor market in professions related to digital marketing and e-commerce.

The program aims to:

Provide students with general and specialized knowledge in the field of e-commerce;
Enable specialization in digital marketing and its modern techniques;
Understand and analyze consumer behavior in the digital environment;
Design and manage digital and commercial platforms;
Analyze marketing data and support data-driven decision-making;
Gain knowledge of the laws and regulations governing electronic commerce and digital marketing.

Teaching Language : Arabic

Curriculum Highlights

Core Courses

Semester One

Financial Accounting 1
Microeconomics 1
Introduction to Economics
Statistics 1
Mathematics 1
Introduction to the Sociology of Organizations
Fundamentals of Programming in Python 1
Introduction to Law
Academic English

Semester Two

Financial Accounting 2
Microeconomics 2
Business Economics
History of Economic Thought
Statistics 2
Mathematics 2
Fundamentals of Programming in Python 2
Commercial Law
English Economic Terminology

Semester Three

Management Accounting
Principles of Marketing 1
Macroeconomics 1
Fundamentals of Modern Management
Statistics 3
Financial Mathematics
Monetary Economics
Introduction to Artificial Intelligence
Methodology
General Economic English

Semester Four

International Finance and Trade
Principles of Marketing 2
Macroeconomics 2
Statistics 4
Fundamentals of Operations Research
Business Ethics
Fundamentals of Artificial Intelligence
Entrepreneurship
Business English

Semester Five

Management of Commercial Activities
Distribution Channel Management
Strategic Marketing
Corporate Finance
Financial Management
Data Science and Machine Learning
Competition Law and Consumer Protection
Specialized English

Semester Six

E-commerce
Supply Chain Management
Inventory Management
Management Control
Commercial Negotiation
Bachelor’s Graduation Project
Open-Source Statistical Software 1
Advanced Business English

Advanced Topics

The program covers several advanced topics, including:

Advanced digital marketing strategies and analysis of consumer behavior across digital platforms;
Marketing analytics and the use of performance tracking tools (KPIs);
Search Engine Optimization (SEO/SEM), paid digital advertising, and campaign management;
Social media marketing and digital brand building;
E-commerce, user experience (UX/UI), and digital platform management;
Application of artificial intelligence and machine learning in personalization and demand forecasting;
Digital marketing ethics, data protection, and regulations related to the digital environment.

View Full Curriculum

Admissions Information

Admission to this specialization is open to:

Holders of the Baccalaureate degree;
Students who have successfully completed the first and second years of the Bachelor’s degree in Commercial Sciences.

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