Explore the programs and courses offered by Master: Digital Marketing
Browse Programs Admission InformationUniversity: University of Blida 2
Academic Year: 2026–2027
Field: Economic, Commercial and Management Sciences
Branch: Commercial Sciences
Specialization: Digital Marketing
Level: Master’s Degree
Accreditation Reference: Decision No. 1184 dated October 5, 2025
Digital Marketing is a modern field that combines traditional marketing principles with digital technology tools to promote products and services online, using channels such as websites, social media, email, and search engines. Its aim is to reach target audiences, build brand awareness, and increase sales. The specialization focuses on technical and creative skills such as Search Engine Optimization (SEO), content marketing, and digital advertising campaign management.
This program also includes a comprehensive set of courses related to the marketing function and modern trends within it, providing graduates with broad knowledge of organizational operations and enabling them to acquire the best skills and techniques for business management, particularly digital marketing, in the context of globalization and technological advancement. The program encompasses core modules in marketing management and related areas such as quality and components of the digital marketing process, including AI-based digital campaign management and other relevant modules. These courses are designed in a coherent framework aligned with national labor market requirements, equipping students with essential skills in digital marketing management.
The program aims to ensure students’ qualification for obtaining a Master’s degree in Digital Marketing by deepening their theoretical studies and strengthening their practical skills through the use of quantitative methods and approaches to understand and analyze marketing problems. Through this program, students are expected to acquire knowledge in the following areas:
· Understanding the fundamentals of digital marketing and its various strategies.
· Identifying the latest trends in online marketing.
· Learning how to design and manage advertising campaigns on digital platforms.
· Developing search engine strategies and content marketing.
· Analyzing customer data to improve marketing performance.
· Developing communication skills and effective presentation of marketing projects.
· Enabling students to create their own projects in the field of digital marketing.
First Semester
· Digital Marketing Management
· Advanced Electronic Consumer Behavior
· Digital Marketing Strategies
· AI-Based Digital Campaign Management
· Time Series Analysis
· Administrative Communication and Writing
· Competition Law and Consumer Protection
· Writing and Presenting Business Plans in English
Second Semester
· Electronic Customer Relationship Management
· E-Marketing of Services
· Electronic Payment Systems
· Digital Data Analysis and Artificial Intelligence
· Quantitative Methods in Marketing
· Master’s Thesis Methodology
· Digital Content Creation and Marketing
· English for Research and Thesis Writing
Third Semester
· Digital Project Management
· Digital Industrial Marketing
· Search Engine Marketing (SEM)
· Digital Marketing Software
· Deep Learning Applications
· Intellectual Property Law
· Seminar in Digital Marketing
Fourth Semester
· Field Study culminating in a Master’s Thesis and Defense
· Advanced Digital Marketing Strategies: digital strategy planning, multi-channel campaign management, data-driven marketing.
· Electronic Consumer Behavior and Advanced Analysis: analysis of the digital customer journey, purchasing decision-making across platforms, intelligent personalization.
· Artificial Intelligence in Digital Marketing: AI-based campaign management, deep learning, customer behavior prediction, and marketing performance optimization.
· Data Analysis and Quantitative Techniques for Marketing: time series analysis, quantitative marketing methods, predictive models, and trend analysis.
· Customer Relationship Management and Digital User Experience: e-CRM, customer loyalty, customer satisfaction analysis, marketing data management.
· Search Engine and Digital Platform Marketing: SEM, advertising campaign optimization, digital marketing software, advertising performance analysis.
· Content Creation and Digital Services Marketing: content strategies, service marketing, digital branding.
· Payment Systems and E-Commerce: electronic payment systems, digital trust, consumer behavior in electronic transactions.
· Project Management and Innovation in Digital Marketing: digital project management, marketing innovation, digital industrial marketing.
· Legal and Ethical Framework of Digital Marketing: competition law and consumer protection, intellectual property, regulation of digital advertising.
· Scientific Research and International Professional Communication: Master’s thesis methodology, marketing seminar.
· Holders of a Bachelor’s degree (Classical system or LMD) in Management Sciences, Commercial Sciences branch, are eligible to apply.
Apply Now