Master: Services Marketing

Explore the programs and courses offered by Master: Services Marketing

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Program Overview

Institution: University of Blida 2 – Faculty of Economic, Commercial and Management Sciences

Academic Year: 2026–2027

Field: Economic Sciences, Commercial Sciences, and Management Sciences

Branch: Commercial Sciences

Specialization: Services Marketing

Level: Master’s

AccreditationThis specialization enables students to acquire fundamental knowledge in marketing in general and services marketing in particular, allowing them to pursue careers related to this field (service organizations, specialized marketing research and consulting firms, and the service sector in general).

The program aims to:

  • Meet the needs of the economic sector for qualified professionals in services marketing.
  • Contribute to the integration of modern marketing methods and approaches in the field of services marketing.
  • Enable students to master key areas related to services marketing.
  • Enable students to apply services marketing principles to real-world organizations.
  • Equip students with skills to deliver services through structured plans that achieve objectives while reducing financial costs.

Reference: Decision No. 1152 dated October 1, 2025

Teaching Language : Arabic

Curriculum Highlights

Core Courses

Semester 1

  • Strategic and Competitive Analysis
  • Sales Management and Sales Force Management
  • Services Management
  • Brand Management
  • Quantitative Methods in Marketing I
  • Administrative Communication and Writing
  • Applications in Digital Marketing
  • Specialized Foreign Language I

Semester 2

  • Service Innovation and Development
  • Service Quality Management
  • Financial Services Marketing
  • Customer Relationship Management
  • Quantitative Methods in Marketing II
  • Master’s Thesis Methodology
  • Public Services Marketing
  • Specialized Foreign Language II

Semester 3

  • Healthcare Services Marketing
  • Transportation Services Marketing
  • Tourism and Hospitality Marketing
  • Statistical Software II
  • Marketing Control
  • Business Law
  • Seminar in Services Marketing

Semester 4

  • Field Study culminating in a Master’s Thesis and Defense


Advanced Topics

  • Advanced Services Marketing Strategies: digital strategy planning, multichannel campaign management, data-driven marketing.
  • Online Consumer Behavior and Advanced Analysis: digital customer journey analysis, purchase decision-making across platforms, intelligent personalization.
  • Artificial Intelligence in Services Marketing: AI-driven campaign management, deep learning, customer behavior prediction, and marketing performance optimization.
  • Data Analysis and Quantitative Techniques for Marketing: time series analysis, quantitative marketing methods, predictive models, and trend analysis.
  • Customer Relationship Management and Digital User Experience: e-CRM, customer loyalty, customer satisfaction analysis, and marketing data management.
  • Search Engine Marketing and Digital Platforms: SEM, advertising campaign optimization, digital marketing software, and advertising performance analysis.
  • Content Creation and Digital Services Marketing: content strategies, service marketing, and digital branding.
  • Payment Systems and E-Commerce: electronic payment systems, digital trust, and consumer behavior in electronic transactions.
  • Project Management and Innovation in Digital Marketing: digital project management, marketing innovation, and digital industrial marketing.
  • Legal and Ethical Framework of Digital Marketing: competition law and consumer protection, intellectual property, and regulation of digital advertising.
  • Scientific Research and International Professional Communication: Master’s thesis methodology and marketing seminars.


View Full Curriculum

Admissions Information

  • Holders of a Bachelor’s degree in Commercial Sciences (classical system or LMD) are eligible to enroll.


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