Master: Tourism and Hospitality Marketing

Institution: University of Blida 2 – Faculty of Economic, Commercial and Management Sciences

Academic Year: 2026–2027

Field: Economic Sciences, Commercial Sciences, and Management Sciences

Branch: Commercial Sciences

Specialization: Tourism and Hospitality Marketing

Level: Master’s

This Master’s specialization is professionally oriented and designed to prepare students directly for the labor market. It includes a range of courses focused on tourism and hospitality. The program emphasizes marketing strategies and methods used in the tourism and hospitality sector to promote services and business activities, while fostering a positive perception of tourism and hospitality among students.

The main objective of this specialization is to understand how to optimally utilize all available resources to make tourism and hospitality as attractive as possible, thereby enabling graduates to perform more effectively in this sector.

The Master’s program in Tourism and Hospitality Marketing aims to enhance students’ knowledge and equip them with the necessary skills, as well as provide them with theoretical and practical expertise aligned with labor market requirements, in order to achieve quality and excellence through an effective learning environment based on:

• Developing students’ managerial, leadership, and decision-making skills.
• Building capacities and ensuring qualified competencies capable of competing in the labor market.
• Providing students with fundamental concepts and methodological approaches related to various tourism activities.
• Enabling students to master the principles of tourism management and successful strategic tourism planning.
• Raising students’ awareness of the economic and social importance of the tourism industry.
• Equipping students with modern management concepts in tourism-related fields and familiarizing them with major trends in tourism business and investment.
• Training professionals capable of using modern technologies in tourism planning and marketing.
• Enabling students to effectively practice professional activities in the field.