Master: Marketing

Explore the programs and courses offered by Master: Marketing

Browse Programs Admission Information

Program Overview

Institution: University of Blida 2

Academic Year: 2026–2027

Field: Economic Sciences, Commercial Sciences, and Management Sciences

Branch: Commercial Sciences

Specialization: Marketing

Level: Master’s

Accreditation Reference: Decision No. 1151 dated October 1, 2025

The Master’s program in Marketing includes a comprehensive set of courses focused on the management of modern marketing activities. It aims to provide graduates with in-depth knowledge of contemporary marketing practices and the ability to adapt marketing policies to the requirements of both national and international markets. The program enables students to acquire advanced techniques in market research, consumer behavior analysis, marketing strategy design and implementation, while fostering initiative and responsibility in the professional environment.

This program also encompasses a set of core courses in commercial sciences, management, and marketing, designed in alignment with the requirements of the Algerian labor market. It equips students with essential skills in applying modern marketing activities, marketing diagnosis, and analysis, as well as integrating innovative marketing approaches across productive and service sectors.

Implemented within the LMD (License–Master–Doctorate) system, this program allows students to master essential theoretical knowledge through two main dimensions:

First Dimension: Scientific and Technical Competencies

  • Meeting the economic sector’s need for qualified professionals in marketing.
  • Contributing to the integration of modern marketing methods and practices.
  • Mastering key fields related to marketing.

Second Dimension: Students’ Individual Skills

  • Developing initiative and a strong sense of responsibility.
  • Enhancing the ability to work effectively within teams.
  • Building supervisory and leadership skills for managing operational teams.
  • Applying marketing principles within real economic organizations.
  • Acquiring practical skills for implementing modern marketing functions and activities in the Algerian market.


Teaching Language : Arabic

Curriculum Highlights

Core Courses

Semester 1

  • Strategic and Competitive Analysis
  • Innovation and Product Development
  • Sales Force Management
  • Quantitative Methods in Marketing I
  • Marketing Ethics
  • Administrative Communication and Writing
  • Applications in Digital Marketing
  • Writing and Presenting Business Plans in English

Semester 2

  • Brand Management
  • Quality Management
  • Quantitative Methods in Marketing II
  • Customer Relationship Management
  • Islamic Marketing
  • Master’s Thesis Methodology
  • Advertising Design and Engineering Using Artificial Intelligence
  • English for Research and Thesis Writing

Semester 3

  • Marketing Control
  • Industrial Marketing
  • Marketing in Non-Profit Organizations
  • Deep Learning Applications
  • Business Law
  • Seminar on Modern Trends in Marketing

Semester 4

  • Field Study culminating in a Master’s Thesis and Defense


Advanced Topics

  • Strategic and Competitive Market Analysis
  • Brand Management and Brand Equity Development
  • Innovation and Product and Service Development
  • Advanced Digital Marketing and Marketing Automation
  • Artificial Intelligence and Deep Learning in Advertising
  • Data Analysis and Quantitative Methods in Decision-Making
  • Customer Relationship Management and Customer Loyalty
  • Quality Management and Its Impact on Marketing Performance
  • Marketing Ethics and Islamic Marketing

Marketing Control and Performance Measurement

View Full Curriculum

Admissions Information

  • Holders of a Bachelor’s degree in Commercial Sciences (classical system or LMD) are eligible to enroll.


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