تسويق

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Program Overview

This program is designed to introduce students to the fundamental principles, concepts, and marketing practices. Through a combination of theoretical knowledge and practical applications, students will understand how businesses identify customer needs, create value, and build strong relationships with their target audiences. By the end of the program, students will be equipped with the skills to analyze markets, develop marketing strategies, and execute campaigns effectively.

Teaching Language : arabic

Curriculum Highlights

Core Courses

First Semester Courses

 Financial Accounting 1

 Microeconomics 1

 Introduction to Economics

 Statistics 1

 Mathematics 1

 Introduction to the Sociology of Organizations

 Introduction to Law

 Foreign Language 1

Second Semester Courses

 Financial Accounting 2

 Microeconomics 2

 Business Economics

 History of Economic Thought

 Statistics 2

 Mathematics 2

 Informatics 1

 Commercial Law

 Foreign Language 2

Third Semester Courses

 Management Accounting

 Principles of Marketing 1

 Macroeconomics 1

 Introduction to Business Management

 Statistics 3

 Financial Mathematics

 Monetary Economics

 Methodology

 Informatics 2

Fourth Semester Courses

 Finance and International Trade

 Principles of Marketing 2

 Macroeconomics 2

 Business Management

 Statistics 4

 Foundations of Operations Research

 Entrepreneurship

 Business Ethics

 Foreign Language 3

Fifth Semester Courses

 Consumer Behavior

 Marketing Research 1

 Integrated Marketing Communication

 Service Marketing

 Digital Marketing

 Marketing Data Analysis

 Competition Law and Consumer Protection

 Specialized Foreign Language 1

Sixth Semester Courses

 Operational Marketing

 Marketing Research 2

 Strategic Marketing

 International Marketing

 Commercial Negotiation

 Final Graduation Project

 Statistical Software 1

 Specialized Foreign Language 2

Advanced Topics

Admissions Information

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