This program is designed to introduce students to the fundamental principles, concepts, and marketing practices. Through a combination of theoretical knowledge and practical applications, students will understand how businesses identify customer needs, create value, and build strong relationships with their target audiences. By the end of the program, students will be equipped with the skills to analyze markets, develop marketing strategies, and execute campaigns effectively.
Financial Accounting 1
Microeconomics 1
Introduction to Economics
Statistics 1
Mathematics 1
Introduction to the Sociology of Organizations
Introduction to Law
Foreign Language 1
Financial Accounting 2
Microeconomics 2
Business Economics
History of Economic Thought
Statistics 2
Mathematics 2
Informatics 1
Commercial Law
Foreign Language 2
Management Accounting
Principles of Marketing 1
Macroeconomics 1
Introduction to Business Management
Statistics 3
Financial Mathematics
Monetary Economics
Methodology
Informatics 2
Finance and International Trade
Principles of Marketing 2
Macroeconomics 2
Business Management
Statistics 4
Foundations of Operations Research
Entrepreneurship
Business Ethics
Foreign Language 3
Consumer Behavior
Marketing Research 1
Integrated Marketing Communication
Service Marketing
Digital Marketing
Marketing Data Analysis
Competition Law and Consumer Protection
Specialized Foreign Language 1
Operational Marketing
Marketing Research 2
Strategic Marketing
International Marketing
Commercial Negotiation
Final Graduation Project
Statistical Software 1
Specialized Foreign Language 2