Marketing

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Program Overview

The Master’s in Marketing is designed to equip students with advanced knowledge in marketing management, strategic marketing, and digital marketing. The program focuses on market analysis, product development, and brand management, preparing graduates for careers in corporate marketing, advertising agencies, and market research firms​

Teaching Language : Arabic

Curriculum Highlights

Core Courses

πŸ“ Strategic and Competitive Analysis – Studying marketing and competition strategies.

πŸ“ Brand Management – Building and developing brand identity in the market.

πŸ“ Digital Marketing – Techniques for online marketing and social media strategies.

πŸ“ Quality Management in Marketing – Improving products and services.

πŸ“ Sales Force Management – Organizing and directing sales teams to achieve goals.

πŸ“ Customer Relationship Management (CRM) – Strategies to enhance customer loyalty.

πŸ“ Market Research – Methods for market analysis and data collection.

πŸ“ Final Year Project and Internship – Applying marketing skills in real-world business settings​.

Advanced Topics

πŸš€ Sustainable Marketing and Corporate Social Responsibility – Ethical and responsible marketing strategies.

πŸš€ Marketing Engineering and Advertising Design – Developing effective advertising campaigns.

πŸš€ Big Data Analytics in Marketing – Using AI and data analysis for market insights.

πŸš€ Innovation Management and Product Development – Creating and launching new products.

πŸš€ Marketing for Non-Profit Organizations – Strategies for social and public sector marketing.

πŸš€ Final Year Research Project and Internship – Practical application of marketing theories​.

Admissions Information

πŸŽ“ Eligibility: Bachelor's degree in Marketing, Business Administration, Economics, or related fields.

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