hotel and tourism marketing master

This specialization addresses the most important topics that constitute the content of marketing and its contexts in the field of tourism and hotel marketing for the student by recognizing its role in particular in achieving the goals of the parties to the marketing process, where the student acquires the keys to recognize and understand the challenges of environmental changes and how to keep pace and control them. The student also studies the foundations and principles of designing and developing marketing policies for tourism and hotel services and the quantitative and qualitative criteria used to evaluate them, in addition to addressing the impact of strategic tourism marketing and the factors associated with globalization, both visible and hidden, on the work of the marketing man

•     Recognize and manage various tourism and hotel services.
•   Understanding the tourism system and the tourism and hospitality industry.
• Study the tourism market and its determinants.
• Analyze tourism and competitive strategies.
•  Analyze the tourist's purchasing decision-making process
•  Apply quantitative methods in marketing activities
• Knowing the official organizational bodies of tourism and their institutions.
• The law of expansion zones and tourist areas.
• Conditions and procedures for approving tourism development plans.
•  Comparison of the elements of the tourism marketing communication mix.
• Recognize the integrated tourism marketing communication development strategy.
• Identify the factors determining the selection of tourism marketing communication elements.

After the bachelor's degree, obtaining a master's degree requires two additional years (baccalaureate + 5) consisting of 4 semesters, with a total of 120 credits (60 credits per year), for a total of 300 credits when counting the bachelor's degree. This stage focuses on specialization and providing professional or academic skills.

The student must also complete a research program that includes research projects (senior thesis), and skills in research preparation and thesis writing. To culminate their studies with a Master's degree.