Explore the programs and courses offered by Services Marketing
Browse Programs Admission InformationThe Master's program in "Services Marketing" is a specialized program that aims to provide students with the in-depth knowledge and practical skills necessary to develop innovative marketing strategies in the services sector. It covers diverse aspects of service sectors such as tourism, transportation, healthcare, financial services, and public services, enabling students to address the challenges specific to each sector.
The program period consists of four semesters, concluding with a traditional thesis or an economic enterprise project. The student must pass all semesters in order to successfully complete the program.
The advanced topics offered in the Master's in 'Services Marketing' program focus on using modern and innovative technologies to improve the effectiveness of marketing strategies in the services sector. Students learn how to address growing digital challenges and keep pace with ongoing market changes by adopting innovative approaches that contribute to improving the quality of services and developing them to meet customer needs and expectations.
One of the conditions and requirements for admission to the Master's program in 'Service Marketing' is that the student holds a Bachelor's degree in commercial sciences, economics, or management sciences in all its specializations, and has an interest in marketing and the service sector, depending on the available capabilities
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