Services Marketing

Explore the programs and courses offered by Services Marketing

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Program Overview

The Master's program in "Services Marketing" at the University of Oum El Bouaghi, Faculty of Economic, Commercial, and Management Sciences, Department of Commercial Sciences, is a crucial qualitative specialization. It aims to qualify human resources specializing in services marketing, responding to the growing social and economic demand in this vital sector. The primary objectives of this program include:

  • Providing quality training that aligns with market requirements and societal needs.
  • Enhancing integration and interaction between the university and the economic and social environment.
  • Developing students' abilities to apply advanced marketing strategies and techniques in the services sector.
  • Equipping students with tools and skills for planning, diagnosis, and evaluation of services.
  • Supporting the capabilities of Algerian service institutions to compete both locally and globally.


Teaching Language : العربية

Curriculum Highlights

Core Courses

The program includes foundational courses that enable students to acquire the necessary basic and applied knowledge. These notably include:

  • Strategic and Competitive Analysis
  • Sales and Sales Force Management
  • Services Management
  • Brand Management
  • Quantitative Methods in Marketing
  • Communication and Administrative Writing
  • Applications in Digital Marketing
  • Specialized Foreign Language

These courses ensure comprehensive preparation for students in essential theoretical and applied aspects.

Advanced Topics

The advanced courses in the Master of Services Marketing program cover in-depth specialized topics that qualify students to face labor market challenges and develop their professional capabilities. Key advanced courses include:

  • Service Innovation and Development
  • Service Quality Management
  • Financial Services Marketing
  • Customer Relationship Management
  • Advanced Statistical Software
  • Marketing Control
  • Business Law
  • Tourism and Hospitality Marketing
  • Transport and Health Services Marketing
  • E-Brand Management
  • Seminar in Services Marketing

These advanced courses allow students to develop high-level skills in strategic analysis and effective marketing decision-making across various service sectors.

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Admissions Information

To be eligible for this Master's program in "Services Marketing" at the Faculty of Economic, Commercial, and Management Sciences, students must hold a Bachelor's degree in various specializations within the Commercial Sciences discipline from Algerian universities, or any other certificate recognized as equivalent by the supervising ministry.

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