Explore the programs and courses offered by Services Marketing
Browse Programs Admission InformationMaster's Program in Service Marketing
The Master's Program in Service Marketing aims to prepare distinguished professionals who combine theoretical knowledge with specialized practical skills, equipped with quantitative techniques and analytical tools necessary for making sound decisions in the field of service marketing. The program focuses on enabling students to develop customer relationship management skills, develop marketing strategies, analyze consumer behavior, and conduct market research to meet current and future local and global labor market needs.
This comprehensive education qualifies graduates either to continue their higher studies or to engage in professional life with high efficiency, enabling them to achieve organizational and competitive excellence in various marketing and administrative fields.
The Master's program in Service Marketing is monitored using the following indicators:
Hours completed in each course
Hours completed in each teaching unit
Rate of progress in covering course programs
Total credits achieved each semester
Focus on core teaching units
Emphasis on student's personal work
Calculation of units obtained by the student
Adoption of partial examinations and continuous assessment
Monitoring of student's personal work and commitment to personal efforts
Completion of graduation thesis
After completing the Master's in Service Marketing, students will acquire the necessary competence to take on responsibilities and make strategic decisions in service management and marketing, while mastering advanced quantitative and analytical techniques. The national and international job market offers extensive employment opportunities in this field, especially with the dynamic growth of service institutions that require highly qualified professionals capable of understanding customer needs and developing innovative marketing strategies that enhance the competitiveness of these institutions in the changing business environment.
There are extensive employment opportunities at both national and international levels, where there is great dynamism in the development of economic institutions, creating a significant need for highly qualified workforce in:
Specialized Knowledge
Deep understanding of consumer behavior: Ability to analyze customer needs and desires in the service sector.
Mastery of modern marketing strategies: Advanced knowledge of marketing methods specialized in services and their applications.
Understanding the specificity of the service sector: Recognizing the differences between marketing physical products and intangible services.
Practical Skills
Developing integrated marketing campaigns: Ability to design and implement effective marketing strategies for services.
Customer relationship management: Possession of advanced skills in building and managing long-term relationships with customers.
Market data analysis: Ability to collect and analyze marketing data and extract applicable results.
Digital marketing: Mastery of online marketing tools and social media.
Diversity of Work Fields: Possibility to work in multiple sectors such as:
Banking and financial services
Telecommunications companies
Tourism and hospitality sector
Health services
Education
Transportation and logistics services
Distinguished Job Positions:
Service Marketing Manager
Service Development Consultant
Consumer Behavior Analyst
Customer Relations Manager
Strategic Marketing Planner
Customer Experience Officer
Competitive Advantages
Keeping pace with digital transformation: Ability to adapt to technological changes in service marketing.
Globally applicable skills: Acquisition of internationally recognized competencies in marketing.
Entrepreneurship potential: Possessing the necessary knowledge to establish specialized consulting projects in service marketing.
Excellence in the job market: Obtaining specialized qualifications in a growing and in-demand field.
Additional Competencies
Service innovation and development: Ability to contribute to improving and developing existing services and creating new ones.
Service quality measurement skills: Mastery of methods for evaluating and improving service quality.
In-depth understanding of pricing: the ability to develop pricing strategies suitable for services.
Fundamentals of Service Marketing: Characteristics and distinctions of services from goods
Consumer Behavior: Psychological and behavioral study of service consumers
Customer Relationship Management: Strategies for building sustainable relationships
Service Quality: Standards and metrics for evaluating service quality
Integrated Marketing Communications: Promotional strategies for services
Digital Marketing: Internet marketing platforms and techniques
Marketing of Financial and Banking Services: Strategies specific to the financial sector
Marketing of Tourism and Hospitality Services: Methods for marketing travel and hospitality experiences
Healthcare Services Marketing: Marketing specificities in the health sector
Service Development and Innovation: Methodologies for designing new services
Service Pricing: Pricing strategies and policies
Customer Experience Management: Design and improvement of the customer journey
Admission to the Master's program in "Service Marketing" is open to students who have obtained a Bachelor's degree in the new LMD system with a specialization in Marketing. Students with a Bachelor's degree in similar training fields within the same department may also be directed to this program.