Service Marketing

Explore the programs and courses offered by Service Marketing

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Program Overview

The Master's in Services Marketing program at Nour El Bachir University Center in El Bayadh aims to equip students with the skills to become professionals in services marketing while enhancing their understanding of strategic marketing's importance in service sectors such as banking, insurance, tourism, healthcare, and digital services. The program focuses on developing the necessary skills to design innovative marketing strategies, assess service quality, and understand consumer behavior in service contexts.

This program serves as an ideal gateway for students seeking careers in major service-based institutions such as banks, insurance companies, consulting firms, or related government agencies. It also provides outstanding students with opportunities to pursue doctoral studies or work in research and development within the marketing field.

Through structured coursework and practical applications, students learn to leverage digital technology and quantitative methods to analyze markets and develop effective marketing strategies that align with modern advancements in services marketing.

Teaching Language : English

Curriculum Highlights

Core Courses

  1. Strategic and Competitive Analysis: Market evaluation and identifying opportunities/threats in service industries.
  2. Sales and Sales Force Management: Organizing and training sales teams in service sectors.
  3. Service Management: Key concepts in service delivery and customer experience improvement.
  4. Brand Management: Techniques for building and managing service brands.
  5. Quantitative Methods in Marketing 1: Basic statistical methods for data analysis.


Advanced Topics

  1. Service Innovation and Development: Creating new services aligned with market needs.
  2. Service Quality Management: Implementing international quality standards (e.g., ISO 9001).
  3. Financial Services Marketing: Marketing strategies for banking, insurance, and investment services.
  4. Customer Relationship Management (CRM): Building long-term customer relationships.
  5. Advanced Quantitative Methods in Marketing: Cluster analysis, factor analysis, and other advanced techniques.


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Admissions Information

Requirements:

  • Applicants must hold a Bachelor’s degree in Marketing, Business Administration, Economics, or a related field.
  • Basic knowledge of marketing, service management, and digital marketing is preferred.

Application Process:

  • Applications are submitted via the Study in Algeria platform.
  • Required documents:
  • Original Baccalaureate certificate.
  • Previous year’s academic transcripts.
  • CV/Resume.
  • Personal statement/motivation letter.
  • Academic/professional recommendation letter (if available).

Selection Criteria:

  • Based on Baccalaureate GPA and prior academic experience.
  • An interview or admission test may be required in some cases.


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