تسويق فندقي وسياحي

Program Overview

Specialization Name

Tourism and Hospitality Marketing

Specialization Overview:

This is a Master's-level specialization focused on guiding students towards the job market, as it is primarily vocational. It includes several courses revolving around hospitality and tourism. This specialization focuses on the strategies and marketing techniques used in the tourism and hospitality sector to promote the services of these industries, aiming to give students a positive impression of tourism and hospitality. The primary goal is to teach how to utilize all available resources to make tourism and hospitality as attractive as possible, thus helping students excel in the tourism and hospitality industries.

Teaching Language : arabic

Curriculum Highlights

Core Courses

First Semester Modules

Foundations of Tourism and Hospitality Marketing

🌍 Introduction to Services

Understand the fundamentals of service industries, including their unique characteristics and challenges.

✈️ Tourism Marketing

Explore strategies to promote destinations, attractions, and experiences effectively.

🏨 Hospitality Marketing

Learn how to market hotels, restaurants, and other hospitality services to diverse customer segments.

💡 Tourism and Hospitality Entrepreneurship

Discover opportunities for innovation and entrepreneurship in the tourism and hospitality sectors.

📊 Quantitative Techniques in Tourism and Hospitality Marketing

Develop analytical skills to interpret data and make informed marketing decisions.

⚖️ Consumer Protection Law

Gain insights into laws that safeguard consumer rights in tourism and hospitality.

🌐 Foreign Language

Enhance your communication skills with language training tailored to global business contexts.

Second Semester Modules

Digital Strategies and Consumer-Centric Approaches

🌐 Digital Tourism and Hospitality Marketing

Master digital tools and platforms to create impactful online campaigns for tourism and hospitality.

🧠 Consumer Behavior in Tourism

Analyze the motivations, preferences, and decision-making processes of travelers.

🎯 Strategic Marketing for Tourism and Hospitality Services

Learn to develop and implement strategic marketing plans tailored to industry needs.

🤝 Negotiation Techniques in Tourism and Hospitality

Acquire skills to negotiate effectively with partners, suppliers, and clients.

✍️ Communication and Administrative Writing

Hone professional writing and communication skills essential for leadership roles.

⚖️ Competition Law

Understand legal frameworks governing fair competition in the tourism and hospitality sectors.

🌍 Foreign Language

Continue building proficiency in a foreign language relevant to international business.

Third Semester Modules

Advanced Marketing Techniques and Research

🤝 Relationship Marketing in Tourism and Hospitality

Explore strategies to build and maintain long-term relationships with customers.

🗺️ Tourism Geography

Study global tourism trends and the geographical factors influencing travel behavior.

📢 Advertising Techniques in Tourism and Hospitality

Learn creative approaches to design compelling advertising campaigns.

👥 Human Resource Management

Understand the role of HR in managing talent and fostering organizational success.

📑 Research Methodology

Receive guidance on designing and conducting research for your dissertation.

⚖️ Tourism Law

Examine legal regulations specific to the tourism industry and their implications.

🌐 Foreign Language

Further refine your language skills to enhance global communication capabilities.

Fourth Semester Modules

Practical Application and Culmination of Learning

🏢 Internship in an Organization

Gain hands-on experience by working in a professional setting within the tourism or hospitality industry.

🎓 Culminating in a Dissertation

Conduct original research and present your findings in a formal dissertation defense.

Advanced Topics

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Admissions Information

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