Master: Communication and public relations

The field of Communication and Public Relations is a vital academic and professional domain that aligns with the evolving demands of the job market. It aims to equip students with the knowledge and skills necessary for effective communication management and for developing strong relationships between institutions and their audiences. Through training in formulating effective communication strategies, this specialization enhances students' ability to improve institutions' image among clients, journalists, and business partners, contributing to better organizational performance, a positive public image, and increased competitiveness in the market.

The main objectives of the training are as follows:

·        This training aims to provide students with general knowledge in the field of media and communication sciences, equipping them with communication methods and approaches in public relations. Through this, students acquire up-to-date knowledge in their specialization, gaining information and insights into communication theories and their applications in theoretical research, as well as how to implement these concepts practically.

·        To provide students with knowledge of the methods and techniques used in public relations.

·        To offer students knowledge related to their specialization and intersecting fields, such as marketing and opinion polling.

·        To encourage students to conduct field research and develop communication plans and strategies, enabling them to contribute to the organization and management of institutions.

·        To develop students' abilities and empower them with foreign language skills as tools for scientific research and in their future professional work.

·        To enable students to engage with media and communication technologies, as well as new software and artificial intelligence tools within their field.

To prepare and equip students for further academic research at higher levels.