Bachelor's Degree in Marketing

Program Overview

The Bachelor's program in Marketing aims to prepare specialized professionals in various marketing fields, aligning with modern market demands. This program focuses on equipping students with the knowledge and skills necessary to analyze consumer behavior, design marketing strategies, and manage customer relationships, thereby qualifying them to work in dynamic business environments.

This academic Bachelor's in Marketing serves as a training framework designed to achieve the following objectives:

Provide students with foundational knowledge in marketing principles and theories.
Prepare professionals capable of developing and implementing marketing plans.
Qualify students to understand market mechanisms and consumer behavior.
Equip students with skills in analyzing marketing data and making effective decisions.
Meet the labor market's demand for specialists in marketing and sales departments.
Prepare students to pursue higher studies in specialized marketing fields.

Teaching Language : العربية

Curriculum Highlights

Core Courses

Students in this Bachelor's program receive a set of foundational courses that form a solid knowledge base in marketing, including:

Introduction to Economics
Microeconomics
Macroeconomics
Principles of Accounting
Descriptive Statistics
Introduction to Law
Mathematics
Financial Accounting
Monetary Economics
Inferential Statistics
Business Law
Introduction to Marketing
Human Resource Management
Production and Operations Management

Advanced Topics

The Bachelor's program includes advanced courses aimed at deepening specialization in Marketing and providing students with more sophisticated and applied skills. Among the most prominent of these are:

Feasibility Study and Project Evaluation
Consumer Behavior
Sales Force Management
Strategic Marketing
International Marketing
Marketing Research
Services Marketing
Relationship Marketing
Marketing Communication
Digital Marketing
E-commerce
Workshop (Case Study)
Brand Management
Entrepreneurship

The program concludes with a graduation thesis that reflects the student's ability to apply acquired knowledge in analyzing and addressing real-world marketing issues.

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Admissions Information

To be eligible for this Bachelor's program in "Marketing" at the Faculty of Economic, Commercial, and Management Sciences, students must hold an Algerian Baccalaureate certificate or any other certificate recognized as equivalent by the supervising ministry.

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