Phd in marketing

Explore the programs and courses offered by Phd in marketing

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Program Overview

Teaching Language : عربي/ انجليزي

Curriculum Highlights

Core Courses

●                Advanced Marketing Research

●                In-Depth Consumer Behavior

●                Strategic Competitive Analysis

●                Internal Marketing

●                Brand Management

●                Digital Marketing

Artificial Intelligence Applications in Marketing

Advanced Topics

-The role of emotional branding in building long term customer relationships

-The Impact of Content Personalization on Customer Engagement and Market Risks

-The influence of Customer experience on brand advocacy


-The Role of Customer Engagement in New Product Innovation

-The Role of Responsible Marketing in Building Brand Image in Islamic Markets

-Psychological Factors Influencing Impulse Marketing Through Social Media Platforms.


Admissions Information

-Master, Magistère

-All marketing specializations


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