Management - Master

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Program Overview

The Bachelor's degree in Business Administration is an academic and practical field that focuses on studying how to organize and manage companies and various institutions, aiming to improve performance and make strategic decisions that contribute to achieving commercial and economic goals. This specialization focuses on developing leadership, planning, organization, analysis, and effective communication skills in diverse work environments. It achieves efficiency in management and develops good management skills by understanding its mechanisms. This is done by delving into the study areas of business administration such as marketing management, financial management, human resources management, operations management, strategic management, entrepreneurship, and international business management.

Business administration offers significant career opportunities, as all companies and institutions require business managers capable of making strategic decisions and achieving optimal performance. The increasing globalization and economic transformations have created a high demand for business administration specialists both locally and internationally.

Teaching Language : Arabic

Curriculum Highlights

Core Courses


For the first year of the master's program:

  • Strategic and Competitive Analysis
  • Organizational Behavior
  • International Business Management
  • Organizational Culture
  • Organization Theory
  • Enterprise Resource Planning (ERP)
  • Innovation and Creativity Management
  • Business Intelligence and Organizational Competitiveness

For the second year of the master's program:

  • Performance and Excellence Management
  • Strategic Human Resources Management
  • Administrative Leadership
  • Electronic Project Management
  • Field Study culminating in a master's thesis for discussion


Advanced Topics


There are a variety of topics that combine modern concepts and evolving trends in the business world. Here are some advanced topics that can be studied in a master's degree in business administration:

  • Innovation and Entrepreneurship in the Digital Age
  • Organizational Change Management
  • Data Analysis in Strategic Decision Making
  • Sustainability and Corporate Social Responsibility (CSR)
  • Leadership in the Contemporary Business Environment
  • Management of Large-Scale and Global Projects
  • Customer Relationship Management in the Digital Age
  • Modern Economic Models in Business Administration


Admissions Information


To be able to enroll in the business administration specialization at the master's level (LMD system), the student must hold a bachelor's degree (LMD system) in management sciences, or a bachelor's degree (classic system) in management sciences.

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